6 Best Practices for Selling Insurance Online 

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Insurance is the most important product to protect yourself and your family. So why are some insurance agents selling bad insurance? Some agents lack the necessary insurance industry knowledge, but that’s no excuse to sell bad insurance! 

Even if you’re an expert, you can still miss important issues, miss the mark on pricing, and lose your clientele. If you want to make a profit in this business, you need to stay one step ahead of the game—by offering great insurance at the best prices.

Online sales represent about 75% of the total insurance business. To maximize online sales, you need to understand the following six best practices for selling insurance online.

1. Ensure That Your Site Works Fast on All Browsers

You must make sure that your site works fast and look good on every browser so that customers can access your site from anywhere. One thing that you need to understand is that most people use the internet for entertainment.

Therefore, if your site doesn’t look good to them, they will leave. It’s better if you look for a good web designer who can design a site that will look good and work on all browsers.

If you can’t find one, it’s better to have your site designed by a company that has a portfolio.

It’s important to know that a lot of insurance companies are going online these days, therefore, you must ensure that your site looks good, is easy to navigate and works well on every browser.

2. Make Sure Your Site Has a Great Design

Make sure your site has a good design. You don’t want your site to look amateurish. This will hurt your chances of getting customers to come to your site. People will notice a professional-looking site.

Customers like seeing nice designs and colors. Your site should be easy to read and navigate. You should avoid using complicated fonts or using lots of colors. A good website design is one that looks modern, sleek, and professional.

You should also be concerned with your site speed. You can test how fast your site is going to load by checking out a website analyzer. Also, you should check out different web hosting services that provide various levels of website security.

A good web hosting company will offer you a wide range of features such as a website backup service. Finally, you should make sure that your site provides customers with a way to contact you.

3. Include a link to your site at the end of the email so that clients can visit your site right away

If you want to sell insurance online, then you should create a website. This is an easy way for people to learn more about your business. This way, clients can easily access the information you have about your company.

They will find out how to contact you, get directions, and also see other things that they might like to know. If you put information on your site, then you will be able to direct your clients to different places where they can get the information they need.

You can also have the link to your site in your emails, so clients will be able to find it that way.

Include some of your services on your site. This is another way for clients to understand your business better. They can read what you offer and then decide whether or not it is something they are interested in.

Clients can easily order online, so this way you can get more money. It will also save them time. You can sell insurance online without having to call them or meet with them.

Clients can learn about the insurance industry, find out what you offer, and then make a decision about whether or not you are the right company for them.

It’s okay to ask questions, but it’s important for you to be honest. When clients hear about the policies you sell, they will know whether or not they can trust you.

4. Use video in your sales emails

Video is an effective marketing tool. In fact, there are many successful insurance companies that use this medium effectively. For example, Progressive Insurance Company uses video frequently.

They even have an entire section of their website that is devoted to using videos in sales. Many of the videos that they use are about driving safety, and they also include testimonials from former customers.

So, if you are looking for some ideas on how to use video in your sales emails, you can learn from the experience of Progressive.

We can learn a lot about people from watching them. We can learn about their behavior patterns, personality traits, and many other things. So, you should use videos in your sales emails to find information about potential customers.

You can use video to persuade your customers to buy your products or services. Videos are effective when they have sound and good images. You can use videos in your emails because it is easy to share them on social media.

5. Give your customers more than one reason to buy from you

If you want to sell insurance, you need to offer more than just a lower rate. You need to offer a service that is better than your competitors’ and you need to offer a product that has the potential to protect your clients.

If you don’t, your competition is going to take your business away. To avoid losing your customers, you need to offer these services to your customers. You should help them to protect themselves and their families.

There are so many people out there who are in need of insurance. You should provide it to them. It will help you to earn money.

6. Be ready to make a sale

Sell insurance online you must prepare. You should be ready to make a sale at all times. That means, whenever a potential client calls you, you should be ready to answer their questions and take their orders.

Remember, you should also be ready for an emergency and be ready to answer your client’s phone calls at any time. This is an example of one of the things that are required in order to make money in the insurance industry.


It’s about time to take a hard look at the online insurance buying process and get rid of the fluff. There’s no sense in wasting your time or money on unnecessary items that aren’t going to help move the needle in your sales.

By following these 6 best practices for selling insurance online, you’ll see exactly how to simplify the process and get more customers onboard to buy insurance online.


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